Every year during spring break, millions of students travel to different destinations for spring break. They stay in hotels, drink, party and shop around. Everyone is in a relaxing mood and a positive mood. Due to the huge number of your potential customers in one place with agile mood, there is no better opportunity to advertise the brand or service in an effective and cheap way.
In most colleges and universities, spring break starts in mid-March, but some institutes also offer this vacation in April. Spring Break 2011 has been announced. The following are the dates for some of the major universities in Spring Break 2011:
- February 28-March 4, 2011
Northeastern, University of Michigan
- March 7-11, 2011
Penn State, University of Montreal, Gonzaga, University of Central Florida, Michigan State University (Michigan)
- March 14-18, 2011
Arizona State University, New York University, Purdue, Ruthers, University of Minnesota, University of Massachusetts, Texas Tech, University of Colorado (Colorado)
- March 28-April 1, 2011
Berkeley University of California, University of Hawaii, University of Colorado Boulder
There are many famous and well-known destinations for spring break, including Panama City Beach, South Padre Island, Havasu Lake, South Beach, Myrtle Beach, Clearwater Beach, Daytona Beach, Ft. Lauderdale and South Beach. However, the following statistics show the most popular destinations, along with other details about spring break in the past.
- 38% of students (2.14 million) travel for spring break 2005. Student Monitor LLC (SM)
- $ 1 billion was spent on spring breakers couponing between Florida and Texas in 2003. Marketing by Campus Crowd & TWENTYSOMETHING Inc. (MCC & TSI)
- Top 4 Spring Break Destinations in 2005 (MCC & TSI):
(1) Panama City Beach, Florida (540,000 students went to Panama City Beach, Florida in 2005)
(2) Dayton Beach, Flag.
(3) South Padre Island, Texas
(4) Havasu Lake, Ariz.
- Approximately 1 million students spend spring break in one of these four cities. (MCC and TSI)
- $ 170 million was spent on spring breakers in Panama City Beach, Florida. In 2005 (MCC & TSI)
These spring break can provide the best opportunities to advertise your products and services to millions of potential customers. Imagine the warm atmosphere, dry throat and cold seawater, all these things can bring a lot of thought to your mind. Who won't like a sun lotion or a chilled drink to quench their thirst? Then comes an airplane flying a banner, drawn to its tail, catching everyone's eye and offering them to buy a lotion or a drink. Individuals can also express their feelings for their loved one with the help of an aerial banner; wishing someone a happy birthday or offering someone special.
Most of the people who think that air advertising is an expensive option, are surprised to know how cheap it really is. You only have to pay for the time when the plane flies while it lands. The cost is approximately 50 cents per thousand perspectives, obviously much cheaper than other advertising methods, ie. television, print media, radio, etc. The best part is that you can be sure that your advertising campaign will attract the eyes of your target users.